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With a simple trick of new and adventurous depth, the logo helped PlayStation convey the message that it was a brand committed to new technologies and a few steps ahead of its rivals. To have a logo that sets a business apart from its competitors, consistent research is essential. 15. The Olympic Games All over the world, the five rings mean the same thing the best sportsmen in the world. They represent the five continents, each with a different color, which unite in movement. And to convey this feeling of unity, the designer linked and intertwined them. The Olympic Rings The Olympic Rings represent the Olympic Games internationally. Logo design via the International Olympic Games Committee Overall, the Olympics logo is a shining example of cross-cultural design,meaning the designers chose a symbolic logo that would be equally appreciated across cultures.
How to achieve it? Research your market and photo retouching service make sure the colors, shapes, icons, and numbers you use don't represent significant or negative concepts in other cultures. 16. Marvel Marvel logo design Logo design via Marvel Comics Marvel introduced its bold red and white logo in the early 2000s, the new face of legendary comics for a new millennium. "Marvel" is written in bold white letters on a bright red background, with the letters close together and sometimes even overlapping or connected. This intentional, rushed high creates a sense of strength and urgency, much like a superhero called into action. Logo design via Marvel Comics The old retro logo pictured above, which features the words "Marvel Comics", can still be seen on some products, including comic books.
This reflects nostalgia marketing, a strategy that uses the positive associations of familiarity to build consumer trust in the brand. 17. Amazon Amazon's famous typographic logo is simple, with just the right touches of detail that express the brand's identity. The Amazon logo Logo design via Amazon The clean black and white logo is easily readable. The arrow connects "a" to "z" all at once, just like your experience on the platform. This arrow is also sometimes called "the smile", bringing a friendly touch to the logo. The curve under the "z" where the arrow lands is slightly curved and brings movement to the design. What's even better is that it can all be condensed into the favicon, the icon that is sometimes found on a URL, tab, or webpage. It's important to design a logo that can be condensed into a smaller icon, especially for digital products.
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