Black and White Vs Colorful

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In any case, and from my opinion, this should not be an inconvenience when using color in our brand. There are colors that we know look better on the web and in print, color spectrums that are broad and workable. The choice of color should be determined by your psychology , not by possible problems in the future brand-logo-white-black If our logo is in black and white, let it be because it is what our brand wants to represent. We already know that black and white are two colors like any other and therefore cannot be the easy choice. You can't miss... gradients-design-applications Combination of two colors: Application of Gradients in the Design black-psychology The color black: the contrast of elegance and purpose meaning-color-white White: symbol of purity and perfection Twitter Facebook pinterest WhatsApp Comments (3) Jesus Pernas July 14,2014 at 12:59 Hello Veronica, Excellent article (…and in general I really like everything you are publishing on the subject of color) I prefer the phrase “if the design works in black and white, it will also work in any color scale that is added to it”. That is why when I have developed a corporate image I have always started there.

From my point of view when carrying out the design of the corporate image, the black and white version should not be an option and should always work (yes or yes) This is so because in practice (sooner or later) it will end up needing to print the logo in a single ink. It can be in a thermal ticket printer, in a newspaper (of the paper ones. .. if there are still any)... or in a napkin (I don't know). But in the end, it is appreciated that the background remove service logo works so well both in this version and in the corporate colors (if they are different). Answer Veronica Valenzuela July 14, 2014 at 1:12 pm Good morning Jesus, As I have written in the article, I totally agree with your words. The black and white version must be the first version, in the same way that we make a pencil sketch on white paper and then apply the color,the logo must be seen in black and white and verify that it fulfills the function for which it has been designed. Regards and thank you for comment.



Answer Diego Xavier 17 February, 2018 at 23:20 This article was very helpful, thank you very much. Answer leave a reply Your email address will not be published. Required fields are marked with * Comment * Name * Email * Website I have read and accept the Privacy Policy. If you also check the box "Receive an email with the latest news and free resources from SiloCreativo", your data will also be stored in MailChimp and will be used by SiloCreativo for the sole purpose of sending you emails. Contact us to correct, limit, delete or access your information. * Receive an email with the latest news and free resources from SiloCreativo Receive an email with the following comments to this entry.