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One of the most important aspects for buyers of online stores is the cost of delivery. After all, there is no point in a product being 20% cheaper than on another website if, in the end, the price ends up being more expensive, for example. Therefore, it is important for entrepreneurs to know how to calculate shipping costs.
This way, you will be able to think of the off page seo service best strategies to win over your audience. In this article, you will see how to do this calculation quickly. Check it out!
What role does shipping play at the time of purchase?
Imagine that a person wants to buy a pair of shoes that cost R$120 on one website and R$135 on another. The first one seems more interesting, right? However, the shipping cost for the first one is R$15 and for the second one is R$5, while the store that delivers the R$135 shoe will deliver it faster.
As you can see in this example, the difference that was previously R$15 is now R$5. In addition, the shoe that seemed more expensive has become more attractive. In these situations, many consumers would be willing to pay a little more to receive their purchase sooner.
When online stores weren't so popular, the practice of free shipping was common. However, this is losing ground — especially since online sales have increased a lot.
According to the website E-commerce Brasil, less than half of stores are offering free shipping. On the other hand, around 67% of consumers believe that high delivery fees are uncomfortable.
Just think that no one wants to buy a product for R$40 and pay R$20, which would represent an additional 50% of the value. So, this increase can be present, but it must be fair, as it will help attract your audience.
One way to know if shipping is hurting sales is to evaluate cart abandonment. If many people want to buy your product but give up at the time of payment, it may be a sign that the delivery fee is not attractive.
Want to know how to calculate shipping for an online store? Keep reading!
How to calculate shipping?
To understand how to calculate shipping costs, you need to consider the options available to you for delivery. Your store may use its own fleet, a shipping service, a delivery management platform or, of course, delivery by the Post Office.
In each of these options, the rate calculation can be done in a different way. Check it out!
Own fleet
In this situation, your company will need to define how to calculate shipping. It is worth noting that to do this, you must consider the region served, fuel costs, etc. In general, this is the most complex way to determine the price and, of course, fulfill all orders, but many stores do it this way.
Carriers
In the case of transport companies, the freight calculation can be done in a simpler way. These companies consider some specificities, such as the destination, mileage range, type of vehicle, among others.
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發表於 2024-11-7 14:21:36