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Marketers. Cost: Plans starting at $79/month 22. WhatRunsWhere WhatRunsWhere is a powerful tool that offers a wide range of data on display advertising campaigns. Covering 150,000 display advertisers across more than 90 ad networks in 15 countries, WhatRunsWhere is essential for companies hoping to get ahead in (display) advertising. Cost: Plans starting at $175/month 23. The Search Monitor Of all the competitive intelligence tools we’ve looked at so far, The Search Monitor is one of the most useful.
PPC marketers can use The Search Monitor to examine data on sponsored listings and PLAs IT Numbers across nine ad networks and 1,200 industry verticals, and also offers a ton of geotargeting and custom audience functionality. Well worth checking out. Cost: Plans starting at $249/month 24. AdGooroo One thing we hear time and again about our own tools is how valuable the benchmark performance data is, and that’s one area where AdGooroo shines. As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you’re looking to adjust your PPC strategy.
Online marketing tools Adgooroo Cost: Call for a demo and pricing 25. Typo Generator If you’re targeting exact match types in your campaigns, give Typo Generator a shot. Google does offer variation matching within Google Ads, but this tool is still useful for the hyper-control-freak PPCers out there. Cost: FREE 26. Keyword Niche Finder Our final PPC tool is a free Google Ads tool–WordStream’s own Keyword Niche Finder. This free tool lets you find keyword niches (as in, pre-organized keyword groups.
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