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Here are some questions to answer: Why do I want to work with influencers? Do they align with the goals I have set up in my marketing plan? How much are we willing to spend for this collaboration? quarterly marketing plan landing page Download: Quarterly Marketing Plan By answering these questions, you ensure that it is crystal clear what your goals are and what role they play in your overall marketing plan, how the influencers can help you achieve them, and what you can offer in return for a fair collaboration.
For example, let’s say you’re in the health and fitness niche and your target audience are moms. Let’s answer the questions above.Why do I want to work with influencers? The health CY Lists and fitness niche is competitive and most of our competitors offer supplements or vegan alternatives. I offer a monthly subscription service where the customer will get a supply of vegan frozen meals every week.
This can break into the market faster if I tap the right people to test and review them. What am I hoping to achieve? Greater visibility and word-of-mouth marketing for my business. Do they align with the goals I have set up in my marketing plan? Yes. I aim to sell at least 50 subscriptions for the first month to break even. Influencer marketing plays a significant role in achieving this goal.
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