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For example, if I tell you a blue and white sports brand, you think directly of the Decathlon brand. This is why defining these elements is crucial to being easily identified and remembered by consumers. Especially since these elements are used frequently, in particular to create flyers, make your website or share content via social networks. Auditory identity Auditory identity refers to the different audio elements of a brand.
It could be a slogan or a sound. These characteristics allow businesses to convey a message and communicate with a unique tone that speaks to their target. For example, Decathlon has Belize WhatsApp Number the slogan Get in shap. Their slogan refers to sport, well-being, leisure, pleasure, and the fact that sport is accessible to everyone, whether beginner or experienced.
Train your employees Several teams and collaborators participate in developing this social selling strategy for your company. Indeed, the marketing teams will create adapted content and monitor the specificities of the chosen social networks, while the sales teams will exchange and offer this content to identified leads. your teams so that they understand the specificities and functionalities of each defined social platform, that they determine the challenges of the strategy, as well as the common objectives to achieve.
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