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In principle , local search results are very important for I-Want-to-Go Moments , from copy shops to restaurants to doctor's offices. If these types of search results play an important role for your target group, you should take particular measures in the area of local search . This also includes, for example, creating a Google My Business account and maintaining it well. The Saturn website shows us another strategic option: Example of how Saturn uses an I Want to Go moment for the user as a zero moment of truth Saturn prevents negative purchasing experiences on site by using the store query.
Saturn offers its customers the opportunity to purchase products Special Data both online and in a store. In order to save customers who plan to go to the branch from a negative purchasing experience , the site offers the option of checking market availability on site : Query about market availability for the I Want to Go Moment at Saturn What is particularly helpful is that Saturn has not only stored various branch locations including distance, address and contact details, but also an assessment of local branch availability : If the customer searches and sees that an item is not available in the store he wants to visit he can either check the inventory in the nearest store or order directly online .
Availability can also be found in the online shops of many other large companies, for example Mango: Example of how Mango creates an I-Want-to-Go moment for the user as a zero moment of truth Mango also uses the option to query market availability for the zero moment of truth. ⇒ Recommended because: Saturn and Mango save the customer (and thus the brand perception) a negative experience in the course of the customer journey by designing the moment to benefit the customer and their interests. I-Want-to-Do Moments: Søstrene Grene I-Want-to-Do Moments define the search for tutorials or how-tos, i.e. targeted instructions that provide assistance to the user.
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發表於 2024-3-6 13:07:32