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I deliberately used the phrase research projects because companies are still much more likely to treat research as a oneoff action undertaken due to a specific need eg the desire to gain a new market or group of customers a problem with a decline in sales or now to a significant extent problems related to communication with young consumers ie representatives of generations
Y and Z It is worth saying that the differences between young consumers and for example and yearolds are often greatly exaggerated And the research clearly shows this The same is true for women and Cell Phone Number List men who as it turns out make purchasing decisions in quite a similar way and the interest in new technologies and their use is very similar in both cases Returning to adhoc research and constant analysis of customer behavior it must be admitted
that changes are visible here of customer preferences is an introduction to starting a permanent dialogue with them which results not only in comments which companies are often afraid of but also in numerous ideas for the development of products and services In our case the path often looks like this we carry out research and then implement tools for constant dialogue with consumers ie the abovementioned monitoring and communities.
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發表於 2024-3-3 16:05:03