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Second, decide what you’re comfortable with. Are you already an avid Instagrammer? Great, that’s one place to start! Have you never used YouTube before in your life? Now’s not the time to figure it out (yet). If you’re brand new to social media, check out these intro guides to social media for authors: 2. How Do I Want To Use Social Media? Is the bulk of your promotional marketing going to take place on social media, or somewhere else? Is your social media just a middleman that connects readers to your website, your email newsletter, or your bookstore? Is your social media presence less about promotion and more about connecting with your audience?
You don’t have to know all the answers to these Singapore Email List questions yet—or any of them, really—but they are helpful to consider while you’re thinking about where to focus your social efforts and how you want to use your platforms, especially when answering the next question! 3. Do I Want To Create a Separate “Business” Profile or Use My Existing My Book? Experts are divided on this subject—some of them absolutely think you should separate your professional profiles from your personal profiles, and some of them think that if you’ve already developed a network and audience on a personal profile, you shouldn’t waste that audience by starting a new account from scratch.
Personally, I think it depends on your answers to the questions above and what your existing social profiles already look like. You have a better idea than anyone else about whether or not your current social profiles are appropriate to be used professionally! Ultimately, the most important thing to remember is that your book is not your brand—YOU (or your company) are your brand, your book is your product. You want to create a social presence that can be versatile and used not just for one book but for the rest of your career, whether a personal or a business account.
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發表於 2024-2-17 12:22:08
