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Ultimately, if the goal of attribution is to optimally allocate marketing budget, it must have data on all paid interactions. Process with Presets Learn about different data collection methods Today, most e-commerce companies collect data using tools designed for traffic tracking, data management, and analysis. Typically, many of these solutions also support a variety of proprietary media. So they tend to favor their own channels and media. Since the quality of the attribution rules we develop depends on the accuracy and depth of the data we have, any biased information will affect the results. What data collection methods does your technology use.

Redirects For paid channels, redirects are the standard to ensure certainty when assigning traffic sources; URL Parameters Parameters can be added to redirect appropriate data to other systems used concurrently with our main system. However, it should be kept in mind that due to the technical characteristics of the tools that obtain third-party data, they may photo retouching misclassify certain traffic, such as direct or organic entries. Reference This data shows us which websites you visited before coming to our website. They are very unreliable as they can be manipulated using simple techniques. Using a recommendation-based approach often results in an unattributed, untracked set of traffic data collected using other methods. Each data collection method has its advantages and disadvantages.



That’s why it’s so important to make sure the technology you use is neutral and supports a variety of solutions. Only then can you provide yourself with a reliable set of structured data that can serve as a starting point for analysis. Unleash your business potential Tell us your needs and expectations and we will provide you with a dedicated business strategy. Learn how we work and schedule a conversation with our experts today! Work with us! Factors Affecting the Accuracy of Collected Data While data collection methods play an important role in accuracy, there are many other barriers to creating accurate customer journeys. Tracking Difficulties When it comes to tracking, the goal is to ensure that all possible interactions a user has with your brand or product are tracked.