Best commemorative dates for sales

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Commemorative dates have the main objective of highlighting some date or milestone of an event, which can, for example, honor someone or put some cultural aspect on the agenda. Usually these dates are instituted by some Government or State body, and after all definition they are included in an official calendar.  

In addition, the dates that have greater significance within the entire national cultural aspect can be transformed into municipal, state or national holidays.

It is also worth mentioning that some dates are created due to Buy Email List some political nature, such as the celebration of Independence Day, on September 7th, or the Proclamation of the Republic on November 15th. These are some examples of dates that are representative of our country, and highlight some achievements in the formation of our society.

There are also some dates that were strategically created, and work by uniting the entire issue of marketing and advertising, such as Valentine's Day here in Brazil, this is a great date to sell more.



Finally, we can also mention the dates that mark very important moments such as resistance and against oppression and exploitation , as an example, we have the 8th of March, International Women's Day. There are so many dates that we could spend hours and hours talking here.

But, now that we know the definition of commemorative dates, there is still a question, after all, how do they impact sales? See below.

How do commemorative dates impact sales?
Commemorative dates act as a super opportunity for you to boost and leverage your business, through marketing actions and strategies that together make sense for your audience. This is the moment when the consumer is more inclined and ready to buy. According to a survey carried out by (Ebit Nielsen's Webshoppers),  34% of e-commerce revenue across Brazil in 2020 was represented by festive days.

With that, we can conclude that the period has a super influence when convincing the consumer to open his pocket and spend a little money to present someone or himself. In addition to all this, with commemorative dates you can use advertisements to reach other people , and publicize your business through new offers, promotions or discounts.

You know that merchandise that is standing around? You can take advantage of this moment to clean or renew stock, in addition to prospecting your brand and attracting new customers who may do new business in the future.

So, let's take the opportunity to find out what are the best commemorative dates to boost your business's marketing and stand out in the market?

What are the best commemorative dates for sales?
Normally, the calendar for commemorative dates is updated annually, so that companies know which are the most relevant dates for trade more quickly.

And this exists so that you can organize yourself and plan in advance, which will help you in which points you should focus on, such as: which products to separate, what the commercial conditions will be, what the volume of stock, marketing, and logistics for example .

We've put together a very basic summary for you to stay up to date with the most important commemorative dates for sales this year! See below our list of dates to take advantage of and create great opportunities for promotions and sales: We also highlight that within the Retail Trade in general the commemorative date that presents the greatest results for sale is the Christmas period, after all it is a date in which gifts are distributed to both men and women, grandparents, aunts, cousins, children...

This is a date that by far has the biggest movement in commerce , in addition, stores have been increasingly standing out with their windows and their decorations, promotions and all the advance for the period.

In the background, we have Black Friday , which has been growing year after year. Sales on this date are creating more and more expectations, as the tendency is for people to take advantage of the promotions at the end of November to anticipate their purchases for the end of the year. We also have Mother's Day, Children's Day, Easter and Valentine's Day in the background , which are very close by .

Now that you have the entire calendar of the commemorative dates that sell the most, it's time to get your hands dirty and learn how you can apply some strategies to sell more and more! Check out some tips below.