The Latter No Longer Suffers From Its History

Momin

Gothic fonts Some fonts have also been marked by history. How not to cite here the example of gothic fonts which still suffer today from their use in Nazi propaganda. In the 1930s to 1945, they were even considered an Aryan distinctive sign. Among the fonts appreciated by Nazism, there is a much more modern one: Futura, which Hitler was particularly fond of. However, unlike Gothic fonts which are always very strongly connoted. Read also: 7 tools to create your own typography Find the ideal graphic designer for all your graphic projects motion design Find a motion designer.

Logo Find a graphic designer web design Find a web designer image manipulation service Post an ad Are you a graphic designer? Create an account for free Choose your typography by avoiding stereotypes To escape the dictates of the stereotype, prefer to choose your fonts according to their personality: Source If you are illustrating a subject that is steeped in tradition, respectability and seriousness… use serif serifs (example: Garamond). When the subject is both modern and refined, opt for a sans serif  Use fancy fonts as a mere adornment to your design, not to convey essential information.


Cursives are great for expressing feelings and creativity. Use fixed-width monospace fonts to express strength and clarity (example: Courier New). You can also choose to create your own typography completely devoid of stereotypes. Provided you get rid of your unconscious biases. It is now up to marketers to adopt new typographical practices and thus aim for more neutrality. We cannot and should no longer afford to use fonts that are considered at worst racist, at best reductive and simplistic. Especially since if a typography is not racist as such, its use can quickly.