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May occasionally see the terms “digital marketing” and “inbound marketing” used interchangeably, it’s essential to understand they’re not the same thing. Digital marketing is a much more general term that applies to any marketing tactics involving digital media, platforms, or communication methods. That said, inbound marketing is actually a type of digital marketing, especially as compared to outbound marketing. Outbound marketing is probably what you think of when you picture a more traditional marketing approach.
Think of marketing tactics that attempt to reach as many people as possible, regardless of whether they’ve shown interest in the advertised product. Examples include offline approaches like Bahrain WhatsApp Number trade shows and cold calls, as well as online tactics like old-school banner ads and untargeted email blasts. On the other hand, inbound marketing is about focused strategies designed to reach an ideal audience of potential customers. These are people who have either shown active interest in the type of solution being sold or are struggling with pain points the solution could address.
Inbound marketing content is designed to be helpful, entertaining, or otherwise valuable to this audience. Popular examples of effective inbound marketing techniques include subject-specific blogs, ebooks, videos, social media posts, and web-based seminars. How to Do Digital Marketing? Creating an effective digital marketing strategy isn’t just a must in today’s increasingly web-based world. I
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發表於 2024-3-7 18:47:24