Tips to increase your online reputation

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Do you know your online reputation? The prestige of a brand, company or person on the Internet determines its success. But what happens if, due to a small mistake, your image is damaged on the Internet?



Taking care of our digital image is very important, since the public's perception of us may depend on it. But if it's damaged by bad comments, restoring that public trust can be really difficult (although not impossible).

Today, in our post, ExpacioWeb , we give you the best tips to increase your online reputation .




WHAT IS ONLINE REPUTATION?
Online reputation is not just the fact that we do things well, say the right words when they need to be said, act correctly at all times, always offer a perfect image... It is much more.

Online reputation depends more on those who observe and judge, these are the users, since it is nothing other than the perception they have of us.

A good digital marketing strategy can make that perception positive, maintaining an excellent online reputation of our brand, product or company. This digital marketing strategy will get positive responses on all our digital platforms, on social networks, blogs or our website.

A good online reputation , as happens in real life, can come down with just one negative comment. Bad opinions fly and spread much faster and easier than positive ones. Regaining prestige can cost a lot, but let's keep hope, since it is not impossible.



WHY IS A GOOD ONLINE REPUTATION SO IMPORTANT?
When we go to rent an apartment in another city, if we visit a restaurant Telegram Number Data for the first time, we go to an advertising agency, the dentist, etc. The first thing we do is consult the opinions that users make about that product, service, company, etc. And, let's be honest, we look at the negative reviews , even if it's just one.

You may think that the positive reviews are made by people related to the business, although in the same way, the negative ones could be from the competition. It is not like this? That the reviews (positive, negative or neutral) are credible, written by profiles of real people, is what makes us finally decide.

60% of users decide based on the reviews they read.
50% of customers will leave a review.
If the reviews you get are positive, your business could attract more customers and increase your income by 5% to 10%.


TIPS TO IMPROVE YOUR ONLINE REPUTATION.
A bad online reputation can translate into losses within a company. If, due to a small slip, an attack by competitors, or a specific bad performance, your image is affected, you must take action immediately.

You can act yourself, if you have the appropriate knowledge, or go to a company specialized in digital marketing , which creates a specific strategy to combat the reputation crisis in which you find yourself.

As? Improving your SEO positioning, Adwords campaigns, correctly managing your social networks, your blogs, creating your own content, online advertising... The strategy will have a series of steps to follow, which will restore your good reputation .





KNOW YOUR AUDIENCE
How can you know your audience? By entering the name of your company in the search engine, you will be able to see how it is evaluated by the audience, what they think, the reviews they leave about it, etc. In short, what someone searching for information about the company on the Internet will see.

Knowing the comments will help you know what users expect from you, what they don't like or what your strengths are.



Research, monitor and analyze your audience
Researching the audience can be simple, but we can expand the information about your audience, using programs created for monitoring and analyzing it. Many are free and very effective, and others are paid. Among them, we can find:



MANAGE REQUESTS AND REVIEWS
When something in the business is not working and the audience is dissatisfied , they will express it. The worst thing you can do is turn a deaf ear, not answer, or respond after a long period of time.

If there is something that we don't like and we bring our problem to the attention of the company, or we have any questions about a procedure, we want to get a response and be heard.

The best option to tackle this type of reputation problems is to have a team dedicated to receiving complaints, questions and requirements . The most important thing is that you offer quick, sincere and professional responses that pay attention to the customer.