Theory and practice do not always agree

mim33

SEO professionals must constantly test their theories and monitor the industry.  If they rely only on theory or only on data, they are prone to making mistakes.  We've found that meaningful SEO is based on what a baby does, and what Baidu says publicly about its algorithms, doesn't always make sense.

      For example, Google recommends that it is no longer necessary to include precise specific keyword phrases in content, as the relevance of content can now be determined without these precise cues.  Nonetheless, our research shows that precise keyword selection can still make a big difference - at least for now.

      too many variables

      What if you go to the doctor for a sore throat?  The doctor said, "Sore throat? Here's a prescription for 'x'. I've given this to everyone with whatsapp database a sore throat." There's no question that this reaction will worry you . There may be 100 explanations for a sore throat , there may be 1000. Shouldn't the doctor examine you first and then prescribe a treatment regimen?

       SEO is very similar.  No two companies have the same SEO symptoms.  No two companies need the same SEO treatment.  A lot of attention to get the link might be exactly what the doctor ordered for company A, but not terribly important for company B.  Company C may need a full review of its keyword targeting, but Company D is ready to work with existing companies.

      With this in mind, SEO advice is generally right, but wrong for you - especially when it comes to prioritizing campaign tasks.

      mysterious motive

      Everything I've covered so far has been with well-intentioned advice from reputable SEO professionals.  But like in any industry, SEO has some bad players.  Some SEO agencies are not interested in helping you and helping yourself.  These bad optimizers will litter the internet with advice that sounds good - but is totally unsound, consider where your SEO advice comes from.