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Anecdotal posts like this because people act on what YOU say is true. There may not be one whit of evidence to support your conclusions, but because YOU say it, people drink the sugar-flavored water. So here's my anecdotal conclusion: aside from sportswear and associated merchandise, people don't buy because of celebrity endorsement. So why the billions spent this way? Because the C-suite gang loves to hang with the cool kids and they buy their way in.
The advertising that moves merchandise Fax Lists is done at the retail level – which almost never features celebrity endorsers. TONY D. CLARK says Or you buy a phone you can't actually talk on because it's white with a silver Apple on it. Hey Johnny, quit harshing on Brian's desire to be hip SONIA SIMONE says GoingLikeSixty, I don't agree. Local retail advertising rarely features celebrity endorsers because small businesspeople don't think they can afford celebrity endorsement. But I've watched Dan Kennedy, for example, run all kinds of interesting campaigns with local celebrities. Many of the weight loss companies will get local DJs to lose some weight and talk about it on their shows. Martha Stewart & Rachael Ray put their names on products to very good effect.
Here in Denver, celebrity quarterback John Elway put his name on a well-run restaurant–it's packed every night. The advertising still has to hit the basics of good advertising, but I see many great examples of effective celebrity endorsement outside of sport-related products. Also, of course, the post is about a lot more than celebrity endorsement. It's about creating positive associations by pairing your product with something people already like. I don't think a celebrity necessarily will rescue an incompetent ad, but I think they can greatly enhance a good one. SONIA SIMONE says @Tony laughing. Actually, I added that one in, so it's me harshing on Brian. (AGAIN.) BRIAN CLARK says Tony and Sonia, please see me in Conference Room A. Umm , nevermind. ANNA MCMAHON says
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發表於 2022-8-14 13:10:57