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Of course, when these ranking factors influence user behavior, you should definitely optimize your website to suit visitor preferences. 8. Commercial Ranking Factors Yandex recently added a new ranking signal called commercial relevance to provide more accurate and quality-biased results for commercial queries. So, while it is true that Yandex puts less emphasis on the ranking factors listed above, these factors are related to other signals: Relevance, TruStability, Usability, User Experience , Design and Quality of Service do affect your ranking. To account for these ranking factors, make sure all of your product descriptions are unique, detailed, and accurate. Including relevant regional information, gaining backlinks from trusted authorities, and attracting more users will also play an important role in your business relevance.
Advertising Continue reading below 9. Fewer Phone Number List webmaster tools, but more responsive support To submit your website to Yandex Webmaster Tools: Log in to your Yandex . Click on Add a site Enter your domain name and click Add. Verify your website using one of three options (I recommend embedding the meta tag ). Install all the plugins you need (I highly recommend WordPress SEO if you use WordPress). Click Check on your Yandex toolbar. Click Indexing Options Sitemap Files . Add your sitemap file, then click Add . After adding your sitemap file, check back in a few days to make sure Yandex is crawling your site correctly. You should now be able to see the number of pages you submitted and the number of pages indexed by Yandex. While Google's Webmaster Tools are more sophisticated than Yandex's Webmaster Tools, Yandex has a small, responsive support team.

If your website violates a filter or penalty, you're more likely to get a quick response. Wrap If you want to start a business and reach a Russian-speaking audience, Yandex, not Google, is the way to go. As you can see, there are a few quirks to keep in mind, but overall the optimization principles seem universal. Advertising Continue reading below Businesses looking to expand their reach internationally would do well to optimize their content for search engines outside of Google, especially in countries where other platforms are more popular. As long as you prioritize quality content for a great user experience, you are sure to do well abroad. If you've looked left or right in the past couple of weeks, browsed a Facebook or Twitter feed, or even sat in a busy cafe on a weekday afternoon, you've no doubt heard of Pokémon GO.
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