Understand the Flow of the Video

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Okay, so you have determined that you are going to start making videos for your business. There are a few things you need to do outside of buying the correct equipment. As you will need to produce high-quality content for your audience, this means more than using an expensive camera. You will need to be prepared, think about your shots beforehand and consider how you’ll edit them correctly. This is why I have developed this list of tips on shooting a corporate video series. Pre-Production 1.Learn From Comic Books Whoever said comic books were just for pleasure? Before you even think about taking your camera out of the bag, you will need to get a storyboard and script together. A storyboard helps you determine what shots you will need to shoot and allows you to prepare. A script is essentially a screenplay for your video and will help you stay on point. You don’t need to create a comic book level storyboard; you don’t need to draw it at all if you don’t want to. Also, you can use a series of pictures or stick figures to get the point across of what shots you will need.


Whatever works best for you. The important part is understanding what shots you will need before you start filming, so nothing is missed. The more you prepare before a video shoot, the less time you will have to reshoot scenes or come back to shooting something you forgot. 2.Practice Makes Perfect Ensure that all of your “talent” or on-screen bodies know what is expected of them prior to shooting. There is nothing worse than starting to record and realizing that B2B Phone Number Database the presenters do not know what they are to say or do and keep stopping. Granted, regardless of how prepared you are, few of us are one-take wonders. You should have an idea of what the finished product should look like going into recording. This helps you understand the flow of the video and how you should carry yourself. Also, we are not on a TV show; there is no need to memorize pages and pages of script. Having someone in front of the camera with no help and trying to remember what’s on page 4 will only cause anxiety. Allowing them to make mistakes and using cuts will help the flow of the video look more natural. This is why you use different camera angles, B-Roll, and scenes. 3.Speaking Of B-Roll… Are you planning on interspersing shots of your business, team, or environment into your video or cut away from the presenter to other footage?


This is what the video professionals call B-Roll footage. B-Roll is essentially any footage that is not of your primary subject (hence B-Roll not A-Roll). This type of footage can be very important as it gives the viewer a break and something else to look at. It also gives your presenter a break and a place to cut audio files together. If you are filming an explainer video, your B-Roll could feature shots of satisfied customers or your team at work. Whatever the footage you determine you need, figure it out in the pre-production stage as it will make your life much easier when you are doing the shooting. Remember, there is no such thing as too much B-Roll, as you can always use it at a later date. And, it is much easier to delete extra footage than to have to revisit scenes and find out you need additional footage. TIP: If you ever need footage that is difficult or currently impossible to film yourself, don’t be scared to seek out some stock footage of the area or similar areas. The amount of video that will use stock aerial footage would surprise you. Not everyone has access to drones or that type of expensive equipment.