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CMO: the CMO is in turn specifically responsible for the marketing strategies. Therefore, he or she is especially interested in the performance of the SEO strategy compared to other marketing channels. While reporting, it is important to emphasize SEO ROI. You also explain how it relates to other channels such as paid search advertising, social media and email marketing. The CMO will also want to know which keywords and searches deliver the most .
value to the company, as well as how SEO efforts USA Student Phone Number List can be tailored to better suit the target audience. CFO: The CFO is responsible for the company's financial performance. It is therefore important for this person to know how financial objectives. Therefore, when reporting SEO results to the CFO, emphasize how the costs of the SEO efforts relate to the revenues. The CFO also wants to know what the ROI of SEO is and how it can be improved to improve business results. He or she is also interested in the long-term benefits of SEO and how they relate to other investments the company may make. Do you report.
SEO results to various stakeholders within a company? Then emphasize the aspects that are most relevant to the position and objectives of the person in question. Focus your SEO reporting on the future To focus your reporting on the future, you can consider a number of things: Objectives: Make sure you have clear objectives for the future. Report to the stakeholder(s) how current SEO efforts contribute to achieving this. This could include increasing organic traffic, improving conversion rates or increasing online visibility. Strategy: Report how the current SEO strategy fits with the broader business objectives.
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發表於 2024-3-12 11:12:00