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There is a misconception that you shouldn't use keyword-rich anchor text in internal links. Take a look at the internal linking section in a search engine optimization starter guide published by Google a few years ago: search optimization tool Among other things, he mentions, "In either case, the better your anchor text, the easier it is for Google to understand what the page you're linking to is about." I know this is outdated information when it comes to external links, but it's still valid for internal links.
Watch how Google uses internal links in the Google Webmasters Blog. In a short two-paragraph blog, the author uses more than five internal links, some of which are highly optimized: example Country Email List of internal links RELATED CONTENT ON HAND: 6 Linking Techniques That Will Help Your Content Get Ranked, Found, and Read Relevance of the rest of the pages Besides internal linking, another measure is to ensure that related content is published on your website.
What I mean by that is that you need to create pages that target other related keywords. Following the previous example, the Content Marketing Institute ranks for “content marketing”: not just because the home page is optimized for that term, but because many published pages are closely related to that term, which boosts the ranking of the home page. Although you should optimize site pages with content relevant to the page you want to rank higher, don't just think about text.
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