The landscape of content marketing and digital marketing
Over the last 10 years, I started a successful marketing agency, I built a media company, I've consulted with hundreds of clients, drove millions of page views of traffic, and drove millions of dollars in revenue into my business. All of that success was built on the backbone of a simple marketing strategy called content marketing. The “audience first” approach that I adopted is the biggest reason why my companies have succeeded. Copyblogger works. Plain and simple. Now, I am grateful and privileged to give away the knowledge that was so freely given to me. With that, the new decade brings in new opportunities for Copyblogger and new opportunities to grow your online presence.What will that look like? Reinventing Copyblogger philippines photo editor The Copyblogger team has spent the last two months planning and strategizing for the new decade. Content marketing looks much different now than it did when Copyblogger was first created.changes so quickly. How can you keep up with the times? As we enter a new decade, Copyblogger is reinventing itself. Don't worry, you can still expect the same great content from us. We're standing by our ethos and our mission. What we're doing is expanding the strategies we teach and giving our audience new tools to build their businesses, build their authority, and implement smart digital marketing and sales. What exactly is this going to look like? Here's a simple breakdown of our new approach and the reinvention of Copyblogger as we dive into 2020.
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Search engine optimization Copyblogger has always been an authority on SEO. However, you can expect us to dive deeper into the SEO world, and teach you the true technicalities behind how to create content that appeals to search engines while also serving your audience. If you pay attention to a few subtle, yet important, rules within your content and your website, you can open up a firehose of free organic traffic to your site. Best of all, traffic that comes to your site through search is always relevant. Search traffic has “intent” behind it. Your user quite literally searched for exactly what it is that you are offering. We think that's worth learning more about. Video creation and marketing Did you know that 55% of search results contain video? Did you know that by 2021,it's projected that 82% of all online traffic will be video? The landscape of content marketing is changing.
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