You can either use a cost per click model
For more information on targeting, check out LinkedIn’s Targeting Capabilities guide. LinkedIn Ads TypesAd Formats There are a number of different LinkedIn ad formats that you can leverage through the platform. The most popular ad formats include: Sponsored Content Direct Sponsored Content Sponsored InMail Text Ads Dynamic Ads Lead Gen Forms can be used with Sponsored ContentSponsored InMail. Now that you’ve got an idea on what to ask yourself before setting up a LinkedIn campaign, it’s important to pick the ad format that best fits your goals. Sponsored Content and Direct Sponsored Content Through Sponsored/Direct Sponsored Content,you are able to promote your company updates, share pieces of content, drive users to a landing page, and more to targeted audiences on desktop, mobile, and tablet.or a cost per thousand Frist Database impressions model. Sponsored content promotes a piece of content that you already have on your LinkedIn company page. You can use Direct Sponsored Content to personalize and test content in the news feed without creating posts on your LinkedIn company page. When Should I Use Sponsored/Direct Sponsored Content? These types of ads naturally lead to more engagement because they are placed directly in a user’s news feed.
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You are able to use more text and larger images in order to entice users to click through to your landing page or to bring in more brand awareness. If you have a piece of content or are looking to drive people to a blog post, utilizing Sponsored/Direct Sponsored Content is an effective way to do so. Within Sponsored Content ads, you can advertise using an image, a video, or a carousel of images. Sponsored InMail Users view Sponsored InMail messages across all devices. This allows you to drive more leads and engage your target audience by delivering personalized, private messages right to their LinkedIn inboxes. Sponsored InMail messages consist of a custom greeting, call-to-action button, body text, and ability to add a link to the message body.
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