Make the First 2 Seconds Count
When it comes to YouTube Shorts, you have just a few seconds (literally) to engage your viewers. So you have to make it count. Unlike regular YouTube videos, you can't gradually build up to an exciting or interesting section in the video . Instead, you have to get straight to the point so people don't scroll away to the next Shorts. This could involve instantly grabbing the eye with visually-appealing imagery. It could also involve adding a sound or a narration that would instantly intrigue the viewers and get them to keep watching. You could ask a question that you'll then answer in the rest of the video. Or you could even reiterate the video caption to remind people what the video is all about. Many content creators rely on the “This is…” technique to start their Shorts.For example, if the video is about “What Your Favorite Art Supply Says about You,” they'll add a voiceover at the beginning of the video immediately stating, “This is what your favorite art supply says about you.” They'll also include a text layover saying the same thing. Source Keep It Entertaining Your Shorts performance relies heavily on viewer retention. If more people watch the entire thing, the video could become competitive and highly watched in addition to being visible C Level Executive List to more people. So if you want to achieve a higher view duration, keep your videos snappy and entertaining. Instead of relying on one continuous sequence, try joining together multiple clips and playing around with different edits and cuts to make your Shorts more entertaining. This will also make it easier to focus on only the most important parts of the video. For example, instead of an entire cooking sequence, you could join multiple clips where you're starting to chop different vegetables, throwing them into a pan, adding condiments, and finally creating the finished dish.
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Source: youtube Create with Shorts in Mind Remember that although YouTube Shorts is a part of YouTube, it has a fairly different function and vibe from regular videos on the platform. In other words, you can't use it to upload a shorter version of your usual videos. When you' recreating YouTube Shorts, make sure you create with the format in mind. You need short and snappy content with bite-sized information that can fit into a 60-second window. At best, even if you want to repurpose a longer video for your Shorts, consider taking short clips from different sections of the video. That way,people can get a better glimpse into what the video is all about. Ideally, however, Shorts videos should be original and created just for Shorts. For example, you could answer a pressing question, give a behind-the-scenes look, share a short teaser, and more. The Artistic Antics LLC channel makes the most of Shorts to share what's going on behind the scenes of the soap and candle-making business. The creator regularly shares how certain elements in her products are made to give viewers an entertaining glimpse into the process.
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