Build an effective Content Marketing strategy with 5 simple steps
Content marketing is increasingly showing its role in overall marketing performance, from directly influencing customer buying behavior to its ability to contribute to brand building activities. Many statistics have shown that up to 60% of customers are inspired to search for a product or service after reading interesting content about it.A good content marketing strategy can make all the difference for a brand, which also explains why 82% of marketers actively use content marketing for their business.If you are also looking to build yourself a similar strategy, here are the basics you can refer to.Advertisementfirst, you need to understand the basics, namely, what is a content marketing strategy? A content marketing strategy is defined as a (overall) plan that highlights the use of content (content) for the purpose of achieving marketing objectives. A well-executed content marketing strategy not only helps to increase customer brand awareness ( brand awareness ) but can also influence purchasing decisions in all stages of the buying journey.Compared to other forms of marketing, content marketing is also an optimal approach (both in terms of cost and quantity) when it comes to the ability to find potential customers ( lead ).Here are 5 simple steps you can take to build yourself a complete content marketing strategy.1. Set detailed goals.Just like any other Brazil Email List marketing strategy, you also need to start the process of building a content marketing strategy with specific goals.Your goal could be to increase brand awareness, generate leads, convert customers or retain customers.Whatever you intend to achieve with content marketing should be clearly defined, this is also the basis for you to evaluate the effectiveness of the campaigns afterwards.2. Research buyer persona.According to one study, buyers are more likely to consider products if those products use personalized content . Your content is for your target buyers. Therefore, you must know who your target buyers are so that you can decide what content you need to distribute.
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After identifying your target buyers, tailor your content marketing strategy so that it better aligns with your brand's ideal buyer interests and content "Consumption" behavior.You can simply understand that middle-aged users will have different content preferences than younger users like gen z.3. Develop content ideas (content ideas).Every content marketing strategy needs to start from content ideas or content ideas. Content ideas can be understood as general perspectives, aspects, and concepts, which are the basis for developing content marketing strategies.Here are a few ways you can use to develop content ideas.Perform content audit:content audit is simply an activity of checking and evaluating used content. You need to do this because simply if you don't understand how customers "Treat" different types of content, you can't determine what content you should do.
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